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Welcome to the Lazaris Report
A NEWsletter from your friends at Lazaris
Alex Lazaris
12 Mar • Reading Time: 4 minutes
Welcome to the Lazaris report, your direct line to the ideas, artistry, and strategies shaping the future of luxury branding, design, and cultural influence. This isn’t just another newsletter—it’s a curated dispatch from the front lines of design.
Our reports, we’ll bring you:
Studio Insights – Behind-the-scenes looks at how we craft brands that don’t just compete, but define industries.
Creative Intelligence – Deep dives into the aesthetics, strategy, and psychology behind high-impact design.
Cultural Pulse – The fashion, design, and artistic movements reshaping luxury and influence today.
Design Goodies- From time to time we will be sending out free design goodies and discounts on design assets to empower your projects.
What’s New at Lazaris?
We’ve been building something special. Our new YouTube channel is now live—taking you inside the craft of branding, identity design, and creative that moves markets and minds. To start, we are uploading previous Adobe Livestreams that Alex created, but expect strategy breakdowns, behind-the-scenes process, and a rare look at how we build brands that command attention.
Sorbo Tequila
Learn How I Built Sorbo Tequila
I know, I know.. Second youtube plug in one email. But if you want to see how I designed the Sorbo Tequila Bottles on the Adobe Livestream from 5 years ago (now on our youtube), check out the three videos below:
Fashion Fall Winter 25: The Shows That Moved Us
This season, two collections stood out as case studies in world-building, storytelling, and artistic conviction😀
🖤 Thom Browne – An exercise in theatrical precision, Browne’s FW25 show centered on an origami and bird themes. <Insert something clever about Birds of a Fashion Feather Flocking Together here> As in Thom Browne tradition, the collection blurred the line between avant-garde and classicism. The silhouettes, the storytelling, the meticulous craftsmanship— all were to be expected, however what really stood out to us was the attention to detail in the color palette that felt like fresh takes on classic color systems, especially for TB.
❤️ Valentino by Alessandro Michele – A masterclass in narrative, nostalgia, and subversion, Michele’s Valentino invites us into an intimate world where identity is constructed, deconstructed, and performed. The set? A hauntingly lit public restroom. The clothes? Opulent, provocative, unforgettable.
Let’s Build the Future Together
This is just the beginning. Expect more. Expect the unexpected. If you know any artists, sculptures, fashion designers or jewelers, who want to collaborate send them our way!